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30 Corporates Speaking In 1 Day! Stand Out From The Crowd! Equip Your Organisation With Corporate Communication Strategies That Win Every Time.

Manage Your Narrative Online, Mitigate Risk & Maximise Impact With Proactive, Resilient & Redefined Reputation Management & Corporate Comms Strategies: High-Impact Communication Strategies That Are Quick-To-Execute & Agile In Crisis • Savvy Social & Digital Media • Authentic ESG & CSR Communication • Confidently Manage Internal & External Stakeholders & Empower Employee Advocacy • Deliver Measurable Value To Brand Reputation & The Bottom Line

A One-Day, Brand-Led Conference & Networking Event, 14th September 2022, One America Square, Central London. Group Discounts! Book 4 For 3.

08.30 Registration, Informal Networking & GIC Welcome

09.00 Morning Co-Chairs’ Opening Remarks

Tina Coates, Director of Corporate Affairs, Metro Bank PLC

Joe Smithies, Head of External Communications, Ofcom


09.15 Powerful & Proactive Reputation Management Strategies Which Build, Maintain & Strengthen Company Branding & Effectively Protects & Salvages Corporate Reputation

  • When the dust settles, assess the key drivers behind your reputation management strategies to continue to stand out from the crowd and boost brand engagement
  • Recover quickly and instil long-term resilience by establishing a strong rehearsal culture within your team which withstands risk and crises threatening your corporate reputation
  • Harness the most effective tools and techniques to create unified reputational management strategies which mitigate crises and bolsters brand image

James Radford, Chief of Staff, St John Ambulance


09.35 Power Social Success By Maximising The Latest Channels, Platforms & Digital Media That Is Right For Your Message & Brand To Outshine Competition With Cut-Through Social Content

  •  Refresh your social community management with eye-catching content which keeps up with the ever-evolving digital and social landscape and delivers long-lasting engagement
  •  Harness digital and social media by optimising the most effective platforms and channels for your business by tailoring messages to ensure maximum cut-through to your target audience
  • Defuse the constant threat of being ‘cancelled’ by driving a strong brand identity and delivering comms with the right tone in times of crisis

Phy McCarthy, Head of External Communications, BT Consumer Group

Sebastian Hamilton, Head of Public Affairs, Revolut Ireland

Philippe Vogeleer, Global Head of Business Development, Vodafone

Marit Meyer-Bell, Head of Corporate Communications, Travis Perkins

Raquel Gómez Frías, Senior PR & Social Media Manager, AQA

Becky Brynolf, Social Media Lead, Shelter

Simon Sanett, Senior Group Digital Manager, National Grid


10.05 People, Planet, Profit – Showcase Your Sustainability Actions Authentically & Highlight Your Purpose & Mission To Boost Reputation & Avoid Green-Washing

  • Do your due diligence! Exceed societal expectations for green business practices and make it heard loud and clear with meaningful corporate communications
  •  How can you tangibly demonstrate to stakeholders the proactive changes you have made to boost the purpose, values and culture of your organisation?
  • Future forecasting! Ensure you are on top of current and future sustainability trends to stand out with engaging comms by driving purpose-led action

Natalie Deacon, Head of Corporate Affairs & Sustainability, Avon International

10.25 Bonus Session; Reserved For Exclusive Conference Partner - Signal AI

Chief Marketing Officer, Emily Westgate, Signal AI

10.40 Morning Refreshment Break With Informal Networking


11.10 Embed Reputation Management As A Business Priority & Drive Internal Collaboration To Increase Company Cohesion & Boost Trust In Your Corporate & Crisis Communications

  • Exceptional employee advocacy! Align your external messages with employee experiences to bring teams together, streamline responses, and empower your employees to advocate authentically and effortlessly
  • How can you truly empower and utilise employee advocacy? Maximise support and the power to neutralise huge risks at times of crisis with confident and consistent corporate comms
  • Industry benchmarking: what effective tactics are there to prevent, control and mitigate employee misconduct?

Anna Bartle, Vice President of Corporate Affairs, The Estée Lauder Companies UK & Ireland

Cristina Macina, Director of Corporate Communications & Public Affairs, Nestlé UK & Ireland

Lisa Imlach, Corporate Affairs Lead, Skyscanner

Emily Fingland, Director of Strategic Communications, National Highways

Penny Mitchell, Deputy Director, Head of Internal Communications Corporate Services, Department for Business, Energy & Industrial Strategy

Sarah Parker, Manager of Internal Communications, The Estée Lauder Companies UK & Ireland

11.40 Bonus Session; Reserved For Exclusive Conference Partner

Matthew Painter, Managing Director, Ipsos Corporate Reputation



11.55 Demonstrate The Strategic Value On The Bottom Line & Prove Continuous Success With A Robust Reputation Measurement Framework & Metrics

  • Showcase success with a deep-dive into your analytics break down your data into actionable insights to explore where, how, and why your comms were influential, or not, to inform future strategies
  • Critical questions answered: how can you measure reputation, how can you build a strong reputation strategy, and how can you build a governance structure which involves the whole of the business?
  • Uncover the real drivers behind your reputation management and decipher how best to track and measure these with the best tools, techniques, and metrics in order to develop more strategic methods

Siân Laurie, Head of Corporate Communications, Shell Plc


12.15 How the best corporate digital communication energises supporters and convinces critics

  • The data from three simple questions that measures the impact of owned media on your backers, neutrals and doubters, and wins more budget
  • How keyword analysis from free text survey responses helps you communicate using language that resonates with your audiences
  • Understanding the mismatch between the messages audience groups want to see and hear on corporate digital channels and what they are actually getting; and then closing the gap
  • Which companies are the best at communicating on the big issues of the day online - purpose, net zero, D&I and ESG - and what you can learn from them

Jason Sumner, Senior Consultant, Director of Editorial, Bowen Craggs & Co

12.30 Lunch & Informal Networking For Speakers, Delegates & Partners

13.00 Informal Breakout Discussions

A) Purpose & Values

B) Proactive Comms

C) Demographics

D) D&I

E) Geopolitical

13.15 Afternoon Co-Chairs’ Opening Remarks

Sam Fulton, Group Director of Corporate Affairs, Nomad Foods

Dominic Laurie, Corporate Affairs Director, TalkTalk


13.25 Trust, Honesty & The Right Level Of Transparency – Establish A Positive & Authentic Reputation Within Your Business Which Translates To The Wider Community & Environment

  •  Communicate with integrity and cut-through the mountain of misinformation and fake news online to ensure key messages are getting across efficiently and effectively to your consumers
  • Explore critical insights into building and establishing trusting relationships with media contacts to ensure your story is being accurately conveyed in their communications
  • Maximise advocacy and boost trust by utilising your employees and third-party endorsements to strengthen brand reputation
  • How can you successfully and seamlessly implement your company’s purpose into your mission, vision, and values?

Sao Bui-Van, Communications Director, Channel 4


13.45 Plan, Prepare & Action! Effectively Align Your Crisis Communication Strategies To Successfully Navigate Crises & Ultimately Protect & Enhance Your Corporate Reputation

  • Health-check your crisis response strategies regularly! Ensure your brand is ready for anything so that you can be agile in times of crisis and deliver first-rate, first response comms
  • Once a situation has been defused, deep dive into lessons learned to emerge stronger than before by identifying problem areas and developing proactive crisis execution strategies
  • Blow up or blow over? Determine when to weather the storm, and what warrants a proactive response
  • When the window of time to respond is so small, how can you quickly and efficiently react and respond to take control of the evolving narrative?

Klare Kennett, Assistant Director – Marketing & Communications, RSPCA

Dr. Bex Caygill, Head of Media Relations, UCL

David Heathfield, Head of Corporate Affairs, Chiltern Railways

Claire Monks, Head of External Communications, Macmillan Cancer Support

Richard Emmott, Former Director of Corporate Affairs, Yorkshire Water

Adam Hall, VP, Media Intelligence, Lexis Nexis


14.15 Purpose Beyond Profit: As CSR Continues To Climb Up The Corporate Agenda, Prioritise Organisational Goals & Successfully Integrate These Into Your Business Operation To Boost Morale Internally & Customer Engagement Externally

  • Highlight your proof points – illustrate what you are doing by finding your ‘why?’ to determining how that radiates into wider corporate communications for maximum exposure
  • Practice what you preach: in this digital era there is no place to hide… ensure your corporate messages are seen by consumers as authentic and value-driven for real results
  • Where do you draw the line? Decipher to what extent your corporate and social responsibility should be prioritised to successfully drive forward initiatives internally

Timiko Cranwell, Legal & Corporate Affairs Director, UK & Ireland, Spain & Canaries, Budweiser Brewing Group UK&I

14.35 Bonus Session; Reserved For Exclusive Conference Partner

15.05 Afternoon Refreshment Break With Informal Networking


15.35 Maximise Reach & Confidently Manage Internal & External Stakeholders With Clear, Transparent & Tangible Communication Strategies

  • Understand your audience: what do your stakeholders expect from your communication resources, and how is your reputation being seen by all stakeholders, internally and externally?
  • Tailor key messages for different demographics to ensure key messages are getting across to all before, during, and after a crisis for effective incident handling and long-term effective collaborations
  • Decipher supply chain jargon in your external comms to make sure your messages are being understood throughout your entire network

Lesley Ferguson White, Senior Vice President, Communications & Corporate Affairs, Mundipharma


15.55 Guarantee Continued Support & Build A Cohesive Culture With Open & Honest Internal Channels Of Communication Across The Corporate Structure

  • Re-engage your hybrid workforce with clear definitions on what reputation means to your organisation, and what their role is in influencing this to bring teams together and grow reputation management effectively
  • Drive reputation up the boardroom agenda by establishing strong relationships with the leadership team and boosting the confidence of senior leaders in external communications
  • Empower colleagues by truly listening to feedback with improved information flows and a unified company culture
  • How should your internal structures be set up to respond to, and successfully navigate crisis situations?


16.15 Successfully Navigate & Keep Up With The Rapidly Changing Digital Media Landscape That Can (& Will) Impact Reputation & Your Business Operations By Collaborating Productively To Safeguard Reputation

  • Build lasting relationships and profitable partnerships with journalists to boost brand visibility and secure critical coverage which can strongly influence your reputation
  • Reputation is not just social media led – drive a multichannel and omnichannel approach by expanding your digital strategies to maximise impact across multiple media outlets
  • Mitigate reputational damage through the harm of media outlets outside of your control by pinpointing and monitoring early warning signs to spot a crisis
  • Stand out with attention-grabbing content and reach audiences on the right channels to deliver influential corporate communications

16.35 Afternoon Co-Chairs’ Closing Remarks

Sam Fulton, Group Director of Corporate Affairs, Nomad Foods

Dominic Laurie, Corporate Affairs Director, TalkTalk

16.45 Official Close Of Conference

4 across

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