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34 Corporate Communications Directors Confirmed To Present Their Latest, Innovative Comms Strategies In 1 DayFor Group Discounts, Please Call + 44 (0)203 479 2299. 

Combat Crisis, Optimise Digital, Protect Reputations & Demonstrably Drive Organisational Success: Redefine, Reposition & Rebuild Corporate Communications & Reputation Strategies
Reinvigorate Corporate Communications Post-Pandemic Through Proactive Social & Digital Media Strategies, Communicate Through Crisis & Uncertainty & Protect Corporate Reputations, Develop The Right Channel, Audience, ESG & Diversity & Inclusion Communications Strategies & Deliver Measurable Value To Brand Reputation & The Bottom Line. A One-Day, Brand-Led Conference & Networking Event, 23rd February 2022, Central London.

08:30 Registration, Informal Networking & GIC Opening Remarks

09:00 Morning Co-Chairs’ Opening Remarks

Richard Scott, Corporate Affairs Director, West Coast Partnership

Ben Moss, External Digital Communications Lead, Aviva

PROACTIVE CRISIS COMMS | Panel & Q&A

09:15 Covid Learnings! What Key Lessons Have We Taken Away From The Pandemic & How We Can Prepare For The Future?

  • Develop an internal culture that reacts to crisis effectively and enhances corporate reputation
  • Just one tweet can mean a full-blown crisis, so what effective steps can we take to defuse social media crisis and stabilise company reputation?
  • Global, national, local? How to effectively communicate during times of crisis and uncertainty outside of your organisation?

Tamara Pickett, Group Communications & External Relations Director, Virgin Group

 

Emma Streets, Senior PR & Brand Reputation Manager, Hermes

 

Lisa Imlach, Corporate Affairs Lead, Skyscanner

 

Nick Jones, Head of PR, Corporate & B2B, UKI & Global Financial PR Lead, Experian

 

 

Kirsty Walker, Director of Media Relations, UCL

 

Tony Finnegan, External Communications Lead, Ofcom

 

Nick Bishop, Director of Reputation Research and Strategy, NatWest Group

DIGITAL & SOCIAL MEDIA - BOOST ENGAGEMENT!

09:50 Harness The Latest Strategies To Boost Engagement, Optimise Platforms & Achieve Outstanding Cut-Through On Social & Digital Media Post-Pandemic

  • Comms has been so focused on Covid-19 since the pandemic began, but how can we refresh our comms and re-engage stakeholders and we move into the new normal?
  • Tailor crucial messages to your chosen platform to ensure maximum cut through to your audience
  • How can we help senior leaders unlock the power of their own social media presence to drive top-down cohesion in your corporate comms?

Speaker to be confirmed. Please check the website for updates.

CORPORATE REPUTATION

10:10 Join Up The Dots Of Your Reputation Strategy To Develop A Resilient Company Brand That Mitigates Crisis & Promotes Your Organisation

  • It can take years to build, and minutes for twitter to tear it down! How can we strengthen brand reputations to withstand the rigours of social media?
  • Engage employees to be advocates for your brand and harness the power of your colleagues to boost your corporate reputation
  • Knit together the complex network of reputational tools in your arsenal to create one cohesive reputation strategy

Roy Beale, Head Of Media Relations, St. James’s Place Wealth Management

 

10.30 Morning Refreshment Break With Informal Networking

INTERNAL COMMS & EMPLOYEE ENGAGEMENT

11:00 Develop Internal Cultures That Engage Employees During Remote & Hybrid Working To Increase Company Cohesion & Amplify Your Message

  • Working from home or hybrid and ensure your comms are driving your organisation to be a cohesive unit?
  • Arm employees with the right tools to become brand ambassadors and build corporate reputation through peer-to-peer advocacy
  • In times of crisis, which effective methods can be used to keep information flowing to employees quickly and confidently when working across different

Speaker to be confirmed. Please check the website for updates.

11.20 Bonus Session; Reserved For Exclusive Conference Partner

MEASURING SUCCESS

11:50 Showcase The Success Of Your Communications On The Bottom Line & Prove The Strategic Value Of Corporate Communications To Senior Leaders

  • Effective communications have never been more important than during the pandemic, so how best can we measure the value brought to your organization during Covid?
  • Translate your data into digestible information that demonstrates to senior leaders the power and influence of your corp comms strategy
  • Measuring company reputation isn’t always as simple as looking at the share price, so what other methods are there to understand the value of your brand and communications

Zarina Banu, Head Of Corporate Communications, Curve

12:10 Morning Co-Chairs’ Closing Remarks

12:20 Lunch For Delegates, Speakers & Partners

12:50 Informal Peer-To-Peer Discussions

A) Government Relations
George Robinson, Head of UK Government Relations, Trainline

 

B) Budget Comms
James Tomlinson, Director, Public Relations & Employee Communications, Avis Budget Group

C) Collaboration In Crisis Comms
Sandeep Dhillon, Head Of Media Relations, British Transport Police

 

D) Critical Hours Comms
Andrea Riepe, Global Head of Issue & Crisis Management, Reckitt

E) New Tech Advances
Mike Scott, Global Head of External Communications & Marketing, Hitachi Rail

F) Building A Corp Comms Function
Sonia Bastian, Global Head of Corporate Comms, William Grant & Sons

G) Post-Pandemic Learnings

H) Employee Advocacy

13:20 Afternoon Co-Chairs’ Opening Remarks

Julian Hunt, Vice President, Public Affairs, Communications & Sustainability, GB, Norway & Sweden, Coca Cola Europacific Partners

Sonia Bastian, Global Head of Corporate Comms, William Grant & Sons

COMMUNICATING THROUGH UNCERTAINTY | PANEL Q&A

13:30 Communicate With Conviction During Uncertain Times To Inspire Confidence & Retain Engagement Throughout Stakeholder Networks

  • The pandemic has proven that events are never fully under our control, so how can we effectively communicate with conviction when uncertainty is the only certainty?
  • Strike the critical balance between reactive and proactive messaging when times are uncertain
  • What effective tactics can maintain and build stakeholder trust and confidence in periods of uncertainty and change

Mark Cheevers, PR & Social Media Lead, KFC UK & Ireland

Millie Hyde-Smith, Head of PR & Content, Retail Retirement, Legal & General

Lesley Woods, Chief Communications Officer External Campaigns, UK Ministry of Defence

Alexandra Burrell, Senior Communications & Public Affairs Manager, Pizza Hut UK & Europe

Stephanie Boyle, Global Head of Corporate & Industry Communications, Skyscanner

Mark Moulding, Head of External Communications AQA

Alexandra Hodges, Head Of Corporate Communications & Public Affairs, Help for Heroes

14.10 Bonus Session; Reserved For Exclusive Conference Partner

CHANNEL & AUDIENCE SHIFT

14:40 Keep Pace With The Changing Habits Of Your Audiences & Secure The Right Channel Mix For Future Success

  • With the pandemic changing the way everyone consumes comms, what key platforms have audiences migrated to over the last 18 months that comms professions need to target?
  • Diversify your content across different channels to achieve maximum cut-through and outstanding results
  • Determine the channels that will achieve real ROI and ensure your channel fix is fit for the future of comms

Speaker to be confirmed. Please check the website for updates.

15.00 Afternoon Refreshment Break With Informal Networking

ESG COMMUNICATIONS | PANEL & Q&A

15.30 Ensure Your ESG Programme Is Heard Loud & Clear Through Effective Comms Strategies That Boost Reputations & Highlight Key Business Values

  • ESG is becoming ever more business critical, so how can ESG strategy and comms be moved to the top of senior leaders priorities?
  • Younger generations are more focused on ethics than ever before, so how can you stand out as an ESG leader through engaging comms and attract the leaders of tomorrow to your business
  • How can ESG strategy boost the purpose, values and culture of your organisation,
    closing the gap between communicating ambition and driving action?

Richard Farnsworth, Corporate External Communications Director, BT

Carly O'Donnell, Head Of Corporate Communication, The Royal Mint

Nicola Green, Chief Communications & Corporate Affairs Officer, Virgin Media O2

Sarah Bradley, Head Downstream Corporate Relations, Policy & Advocacy, Shell

Paul Wheeler, Director of Corporate Communications UK/Ireland & European Media Strategy Director, Kellogg Company

Anna Maria Barry, Head of Public Relations, Virgin Media Ireland

DIVERSITY & INCLUSION

16:00 Harness The Power Of This Watershed Moment In Society To Drive Diversity & Inclusion Across Your Business & The Corporate Communications Industry

  • Bridge the gap between your organisation’s tone of voice and the changing language of diversity to ensure your communications are inclusive to all
  • Action starts at home, so how can we improve diversity and inclusion across the corporate communications industry and practice what we preach?
  • Go above and beyond government targets and ensure true diversity across senior leadership positions across your organisation
  • With outdated representations of diverse people still commonplace in the media, how can we use our influence to change behaviours and attitudes through powerful communications with media and journalists?

Speaker to be confirmed. Please check the website for updates.

ENGAGING MEDIA & JOURNALISTS

16:20 Redefine Relationships With The Media In A Changed Landscape To Collaborate With Them Productively & Enhance Reputations

  • How can we stand out from the pack to ensure our stories are picked up and catching the eye of journalists and media?
  • Engage journalists effectively through social media and build the relationships that could make or break your corporate reputation
  • Free lunches don’t cut it anymore! With the relationships between companies and journalists changed, how can we develop long-standing relationship that boost brand visibility and reputation?

David Mills, Head of Communications, UK & Ireland, Mondelēz International

16:40 Afternoon Co-Chairs’ Closing Remarks & Official Close Of Conference

5 ACROSS