≡ Menu

The Corporate Communications Conference Programme

Adaptable, Change-Ready, Results-Driven Corporate Communications Strategies:  Mitigate Reputational Risk & Prepare For Crises ✓ Collaborate Effectively With Internal Teams & Journalists  Keep Up With Constant Change & Power Successful Cross-Channel Communications ✓ Make The Most Of Digital, Social & New Technology Innovations  Measure Impact, Prove Value & Win Buy-In

A One-Day, Practitioner-Led Conference & Networking Event, 6th February 2018, Museum of London Docklands, London. Download The Brochure Here.

08.30 Registration & Coffee, Objective Setting

09.00 GIC Welcome, Interactive Voting Introduction & Morning Chair's Opening Remarks

Tiffany Watson
Head of Communications
Virgin Media

DIGITAL EVOLUTION

09.20 Keep Pace With The Latest Trends & Innovations In Digital & New Technologies To Optimise Corporate Communications & Stand Out From The Crowd

  • Prioritise the new developments which can truly add value – without chasing every fad!
  • Has anyone really nailed it? Assessing the role of digital in corporate communications and how we can maximise the impact of new opportunities, platforms and technologies
  • Beyond the innovations we’ve already seen, what other new opportunities in digital and tech should we be paying attention to for maximum impact?

Dominic Redfearn
Global Brand & Communications Director
Diageo

SOCIAL MEDIA

09.40 Harnessing The Power Of Social Media To Drive Corporate Communications Results With Next-Level, Sophisticated Strategies

  • Explore insights into the positive (and negative) impacts of various social media platforms to find your best fit
  • Next-level, sophisticated strategies and tools for managing, monitoring and evaluating different social media comms
  • Linking up effectively with other teams for consistent, on-brand social media communications: who should take the lead?
  • In the fast-paced world of social media, how can corporate communicators deliver effective social media communications and avoid crises and reputational damage?

Lucian Hudson
Director of Communications
The Open University

Robyn Bateman
Deputy Head, Social Media Engagement
The Open University

CRISIS & REPUTATIONAL RISK

10.00 Proactive, Flexible & Modern Approaches To Mitigating Reputational Risk, Protecting The Organisation’s Image & Communicating Well During Times Of Negativity & Crisis

  • Lessons learned in preparing effective models and strategies to deal with crises and issues efficiently and successfully
  • Working effectively with internal teams and external organisations: what are the key steps to ensuring a seamless, co-ordinated response?
  • Ripping up the rule book: flexible approaches to handling unexpected, fast-moving situations which don’t necessarily fit standard models
  • Rebuilding confidence following reputational damage: top tips to help repair and maintain image and reputation
  • Adapting strategies and delivering the right response in the modern world of fake news and social media crises

Fergus Campbell
Head of PR & Communications
Gumtree

10.20 Morning Refreshments With Informal Networking & Peer To Peer Discussion

MAXIMISING YOUR VIDEO IMPACT

There are so many platforms and formats emerging in the world of online video and social media it can be confusing to know where to focus your time, energy and resources to get the best results.

In this session Ravinol will explain how a combination of showcase videos and relationship videos can be used to attract and retain the best talent, communicate your purpose and establish competitive advantage in the marketplace.

Ravinol Chambers
Producer / Director
Be Inspired Films

10.50 Bonus Session; Reserved For Exclusive Partner. Can you help communications professionals innovate and provide real business impact? For more information on how to get involved please call +44 (0)20 3479 2299 or email partner@corporatecommsconference.com

CRISIS MANAGEMENT – CASE STUDY

11.20 Case Study: Greater Manchester Police
From the Golden Hour to living with the impact: a consideration of Crisis communications, including the role of social media and the media, the community impact and the long-term demands from recovery.

Amanda Coleman
Head of Corporate Communications
Greater Manchester Police

INTERNAL COLLABORATION - PANEL DISCUSSION

Lee Bridges
Director of Communications
House of Commons

Kimberly Wyn Pugh
Head of Media Relations
OVO Energy

Nicola Ratchford
Head of Communications
AIG Europe

James Motley
Director of News, Sports & Cinema PR
Sky

David Whitely
Head of Communications
London Gatwick Airport

Nicola Green
Director of Corporate Affairs
O2

11.40panel icon Best-Practice Strategies For Collaborating Internally & Aligning Messages To Deliver Joined-Up, Consistent Communications Which Drive Results

  • Preventing silo mentality and boosting collaboration to make corporate communications as seamless internally as they need to look externally
  • Optimise the role of corporate communications with  forward-thinking strategies to maximise value added and drive performance
  • Harnessing effective, multi-channel internal communications to keep diverse and disparate internal audiences informed and engaged
  • Top tips for communicating with hard-to-reach employees to promote brand advocacy and a shared sense of purpose

12.10 Lunch & Informal Networking For Delegates, Speakers & Partners

12.50 Informal Peer-To-Peer Discussions During Lunch

INFORMAL PEER-TO-PEER DISCUSSIONS

A) Corporate Communications: Still Relevant?
David Whitely
Head of Communications
London Gatwick Airport

B) Message Clarity & Consistency
Ginni Arnold
Head of Communications Consumer
Virgin Media

C) Growing Advocacy From Internal Audiences
Christine Morgan
Director of PR
Debenhams

D) Reaching Target Audiences
Alicia Custis
Head of Communications & Marketing
Stockport NHS Foundation Trust

E) Influencing The Public & Government
Rosemary Garth
Director of Communications & Corporate Affairs
Irish Distillers Pernod Ricard

F) Digital Insight For Customer-Led Campaigns
Cory Reynolds
Head of Communications & Digital Development
Southern Water

G) Keeping Up With The ‘Scrolling Economy’
Lisa Jedan
Global Head of Brand PR & Corporate Communications
Bacardi-Martini Ltd

13.30 Afternoon Co-Chairs’ Opening Remarks

cochairNick Hindle
Senior Vice President, Global Head of Corporate Communications
Arla Foods

cochairGuy Esnouf
Director of Communications
npower

CHANNEL MIX

13.45 Integrating Corporate Messages Across The Channel Mix & Striking The Right Balance To Engage & Reach Target Audiences With Consistent, Clear Communications

  • Savvy approaches for seamlessly integrating consistent, cross-channel communications which link back to the corporate identity
  • Taking advantage of the right balance of channels for engaging and informing your audience
  • Comparing and contrasting the benefits of channels and Identifying results-boosting, cost-effective ideas and
    content
  • Establishing the best channels for your organisation to minimise the risk of fragmenting or turning off your
    audience

Tash Carpenter
Head of Communications
Premiership Rugby

SOCIAL MEDIA – CASE STUDY

14.05 Using Corporate Social Media Effectively
Hear AstraZeneca’s journey of developing their corporate social media strategy to move beyond simply pushing corporate messages and focus on the needs of their core audiences.

Roeland van der Heiden
Digital Director
AstraZeneca

MEASUREMENT - BUSINESS CASE

14.25 Effective Strategies & Measures For Evaluating The Impact & ROI Of Corporate Communications To Prove Value & Secure Continued Investment

  • The nitty gritty of proving the business case: get into the mindset of the CEO to identify the most influential metrics and benefits to demonstrate long-term impact and value
  • Simple, yet effective, methods for quantifying intangible benefits and ROI to influence and engage senior stakeholders
  • Evaluate outcomes, not outputs! Exploring the best tools and
    techniques for evaluating the role of corporate communications in adding value and meeting business objectives

Jo Parkinson
Head of Internal Communications & Engagement
Macmillan Cancer Support

WORKING WITH JOURNALISTS – PANEL DISCUSSION

14.45 panel iconHow Can Corporate Communicators Successfully Engage Journalists & Attract Media Interest – In A Positive Way?

  • What’s the hook? Innovative strategies to stand out from the crowd, capture journalists’ attention and secure media coverage
  • Tips for communicating with journalists on the right channels to get your key stories and brand messages in the press, online and on social media
  • Expert advice on best-practice media management and how not to handle a media enquiry!
  • Collaborate more effectively and build strong, mutually-beneficial relationships with journalists

Sam Taylor
Executive Editor, BBC News Channel & News at One
BBC News

Anil Ranchod, Deputy Director
PR & Communications
Stroke Association

Tamara Bennett
Head of Media Relations
Virgin Management

Sam Hodges
Head of Communications
Twitter UK

15.15 Bonus Session; Reserved For Exclusive Partner. Can you help communications professionals innovate and provide real business impact? For more information on how to get involved please call +44 (0)20 3479 2299 or email partner@corporatecommsconference.com

15.45 Afternoon Refreshments With Informal Networking

DO MORE WITH LESS - CASE STUDY

16.15 Tackling The Challenges Of Budget & Resource Pressures To Deliver More With Less
Smart, commercial thinking: how can we prioritise objectives and manage increasing demands on time, resources and budgets whilst still delivering high-quality, high-impact corporate communications?

Anil Ranchod
Deputy Director PR & Communications
Stroke Association

FACING THE UNKNOWN – CASE STUDY

16.35 Unexpected, Unknown, Uncertain! Be Proactive, Not Reactive & Ensure You Are Prepared For Unexpected External Events & Uncertain Business & Market Conditions

  • Proactive approaches for getting the mechanisms, resources and communication strategies in place to be able to react quickly and appropriately
  • Keeping up to date and managing the current affairs and news agenda in line with corporate communications planning
  • From Brexit to wider global economic and political uncertainty, what do external challenges mean for corporate communicators and how can we best prepare?

Kate Levine
International Director of Commitment & Corporate Communications
The Body Shop

17.00 Co-Chairs’ Closing Remarks & Official Close Of Conference

Please check the website regularly for updates and newly confirmed speakers. For more information on how to get involved in The Corporate Communications Conference, please email info@corporatecommsconference.com or call the team on +44(0)20 3479 2299.