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The Corporate Communications Conference Programme – Fresh Examples, New Ideas & High-Impact Strategies!

Stand Out With Results-Focused Social Media & Digital Campaigns For Strategic, High-Impact Corporate Communications Which Deliver
Successfully Navigate Crises, Drive Strong Organisational Reputation, Showcase Brand Values & Get Colleagues On Board With Integrated, Cost-Effective & Engaging Messages Which Achieve Measurable Impact & Influence
A One-Day, Practitioner-Led Conference & Networking Event, 12th February 2019, Museum of London Docklands, London

08.30 Registration, Coffee & Informal Meeting

09.00 GIC Welcome, Interactive Voting Introduction & Morning Chairs’ Opening Remarks

Clare Wilkes
Head of Corporate PR
Marks & Spencer

SOCIAL MEDIA STRATEGY

09.20 Targeted, Results-Focused Social Media Strategies To Boost The Reach, Relevance & Impact Of Your Corporate Messages On The Right Platforms

  • Ensure you have a strong social media strategy in place to influence positive organisation perceptions and press coverage and deliver next-level results
  • Smart, tailored approaches to maximise reach, trust and engagement with the right tone of voice on the right platforms for your audience
  • Keep-up-to date with the latest platform innovations and influencer trends! Adapting corporate social media strategies to stay relevant and ensure your messages get across
  • Effective tips, tricks and tools for tracking social media activity and building insight-led platform strategies to keep growing and boost results

Patrick Steen
Head of Social, Supporter & Community Engagement
Which?

INSTAGRAM - QUICK-FIRE CASE STUDY

09.40 Instagram is leading the way and poses unique challenges to organisations trying to get a share of the action. How does this popular platform fit with corporate communications and how can we maximise its potential to reach and engage new audiences and ensure our key messages are getting across?

Tess Macpherson-Woods
Social Media Manager
RSPCA

TWITTER - QUICK-FIRE CASE STUDY

09.50 It’s where the big news is likely to break, and it’s where a situation could explode without the right management! How can we keep up, deliver relevant, on brand messages and ensure we have an adaptable, reactive strategy in place to deal with issues swiftly - and avoid a Twitter storm?

Speaker to be Announced, Please Check The Website For Details

SOCIAL MEDIA BREAKOUTS

10.00 Social Media Thought-Leaders Facilitate Practical Breakout Discussion Groups

Stephen Thompson
Head of Digital
The University of Sheffield

Jonathan Bargh
External Communications Business Partner
Northumbrian Water

10.20 Informal Networking Break & Cross-Sector Experience Sharing

CRISIS & REPUTATIONAL RISK PANEL

10.50 Planning For The Worst: Stay On The Front Foot With Robust, Timely Crisis & Reputation Management Strategies

  • The reality is, crises are unpredictable! Putting an effective plan in place to ensure your team is prepared to manage issues straight out of the gate
  • Harnessing digital channels and new tools to implement a swift, effective response to negativity or crises: react at the right time with the right message
  • Galvanising your organisation in difficult times and deliver a consistent, unified message to successfully navigate crises and maintain reputation
  • Best-practice media handling during times of crisis and reputational risk: effectively work with journalists in today’s fast-paced, instant news environment

Andy Smith
Head of Media Relations
Santander

Tamara Bennett
Head of Media Relations
Virgin Management

Anisa Missaghi
Head of External Communications
pladis, UK&I

Helen Messenger
Senior Corporate Communications Manager
Danone

Mary Walsh
Director of Corporate Communications
Eurostar

Tearmh Taylor
Corporate & Consumer Affairs Manager
Warburtons

Michelle Watt
Head of Corporate Communications
City of Glasgow College

11.30 Bonus Session; Reserved For Exclusive Partner. Can you help communications professionals innovate and provide real business impact? For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@corporatecommsconference.com

CRISIS COMMS

12.00 Headline-Hitting Crises: What Can We Learn From The Top Crises Which Made The News In 2018?

RNIB highlights the key lessons we can learn from the corporate communications responses of other organisations who hit the news in 2018. What did they do well? Where could they have improved? What key takeaways should we apply to our own crisis communications strategies to maintain reputation and ensure we’re not in the news for the wrong reasons?

Jessica Eaton
Head of External Communications
RNIB

INTEGRATED COMMS DIGITAL & NEW TECH

12.20 Keep Up-To-Date With The Latest Digital Developments & New Technologies For Advanced, Integrated Communications Strategies Which Cut Through

  • Insights into where best to focus time, efforts and resources to communicate corporate messages effectively in today’s ever-changing digital world
  • What’s new, what’s next, what’s relevant? Explore the latest fast-paced developments in digital and technologies to stay ahead of the curve and keep innovating corporate communications strategies
  • Making the most of modern communications opportunities: what more can we achieve with the latest new technologies, digital channels and systems and how can we effectively integrate them into existing strategies?

Sagar Sharma
Director of Policy & Communications
Barnardo’s

12.40 Lunch & Informal Networking For Delegates, Partners & Speakers

13.10 Informal Peer-To-Peer Discussions

A) Working With Media
B) GDPR
C) Brexit
D) Integrated Channel Mix
E) Content & Campaigns
F) Digital Transformation
G) Message Clarity

13.40 Afternoon Co-Chairs’ Opening Remarks

Mark Covell
Head of Corporate Communications
Bournemouth University

Pedro Diogo
Head of Media Strategy & Corporate Communications
Department for International Trade

MEASUREMENT

14.00 Measure Impact, Demonstrate Value, Secure Buy-In! Proving The ROI Of Corporate Communications Strategies With Effective Tools & Techniques

  • Explore the most effective methods to quantify impact, identify what’s working and gain truly actionable insights to drive strategic improvements
  • Meaningful metrics to put corporate communications impact in real terms the board will understand to secure continued buy-in with clear, demonstrable value and ROI
  • Which are the best tools to measure the impact of digital and social media activity and put hard and fast numbers behind engagement strategies?

Janet Morgan
Head of External Communications & Public Affairs
Nuffield Health

INTERNAL ENGAGEMENT - DOUBLE PERSPECTIVE

14.20 Optimising Colleague Engagement With Creative, Influential Internal Communications

  • Harnessing the most effective tools, channels, content, techniques and leaders to truly crack staff engagement within ever more diverse workforces
  • Getting colleagues on board with the corporate message to encourage staff to take ownership and help your communications reach further and achieve key organisational goals
  • Overcoming the challenges of internal and external change, from restructures to digital transformation to Brexit, to bring teams together with agile, influential, informative corporate communications

14.20 Perspective One
Stuart Williamson
Director of Internal Communication
Nationwide Building Society

14.40 Perspective Two
Peter Allen
Executive Director of Corporate Affairs & Communications
Highways England

15.00 Informal Networking Break & Afternoon Refreshments

THOUGHT-LEADERS Q&A

15.30 Quiz The Thought-Leaders Panel On Their Inspiring Stories Of Corporate Communications Excellence

What are the secrets to corporate communications excellence? From content creation to channels strategy to reputations management to media relations, how can we tick all the right boxes in 2019 to maximise our impact and drive bottom-line results?

Florence Quirici
Head of External Engagement Global Public Affairs & Sustainability
Standard Chartered

Louise Hunter MBE
Director of Corporate Affairs
Northumbrian Water Group

Orla Fee
Director of Communications & Public Engagement
ActionAid UK

Ben Wiseman
Chief Press Officer
BBC

Jo Sutcliffe
Head of PR & Communications
London South Bank University

Jamie Plotnek
Senior Corporate Communications Manager
Carbon Trust

Anna Howard
Head of Corporate Communications
Paysafe Group

REACH & IMPACT

16.00 Fresh, Impactful Content & Channel Strategies To Reach, Engage & Influence Key Stakeholders & Customers

  • New approaches to quality content creation: optimise targeted, innovative messaging to reach and engage diverse audiences
  • Boost stakeholder engagement with effective strategies for managing key relationships and increasing your communications influence and impact
  • From remote staff to diverse workforces to non-digital audiences, top tips for successfully delivering key messages to the hard-to-reach and audiences you wouldn’t typically engage with

16.00 Perspective One
Kylie Taylor
Director & Head of Global Corporate Communications
Getty Images

16.20 Perspective Two
Joe Smithies
Head of Media & Corporate Relations
Ofcom

LOW BUDGETS

16.40 Drive Corporate Communications Impact – Without Breaking The Bank!

There’s so much opportunity in corporate communications – but how can we manage all of this with a small team and small budget? Best-practice advice on making the most of the resources and budget available to find creative, cost-effective ways to maximise the impact and value of your corporate communications and achieve your organisation’s goals.

Guy Lambert
Head of Corporate Communications
Telford Homes

STRATEGY & VALUES

17.00 Align Corporate Communications With Organisational Vision & Values To Deliver Consistent, Integrated Messages Which Reflect The Wider Strategy

  • Innovative ideas for aligning corporate messages with brand values to encourage positive perceptions and boost your organisation’s reputation
  • Maximise the value of corporate communications as an effective employer branding tool to attract and retain talent with relevant, engaging messaging
  • Integrating the wider business goals into corporate communications strategies to achieve bottom-line impact, secure buy-in and embed corporate communications as an essential part of the business

17.10 Perspective One
Sue Lawson
Assistant Head of Corporate Communications
UEA

17.20 Perspective Two
Paul Wheeler
Director of Corporate Communications UK & Republic of Ireland
Kellogg Company